Tag Archives: Vevo

Bubblegumgoth: Kerli – “Army of Love”

Attention Harajuku girls!

Here is your new empress! Kerli!

Kerli, born in Estonia, is signed to Island Def Jam Music Group. Her music is described as pop, electronic, gothic rock. I was drawn into the music video because of the gothic, raver, harajuku combination of senses. I’m also a sucker for white clothing. Vevo described Kerli as “bubblegumgoth”. Yes, I think this describes Kerli perfectly with her look and music. Kerli also had a single on the Almost Alice album with the song “Tea Party” for the Alice in Wonderland soundtrack.

The song slowly grows on you as well. The chorus isn’t hard hitting, it’s mellow and catchy. It’s pop, it’s electro, upbeat but chill enough to have on repeat. Nothing too weird or out there, definitely can be heard in the dance music circuit. The music video is fun to watch. I love the white army, unicorns, swing, woodsy ethereal feel. I can’t help but be reminded of raves back in the 90s. The style is Harajuku, bubblegum goth, and it’s so interesting to watch.

Bubblegum goth is a type of music genre I never thought I’d report on, so please, let me know what you think of the music video and song!

Click on “Watch on YouTube” to view video

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Filed under New Music

The Art of Lady Gaga: Born This Way Music Video

Lady Gaga’s latest single, “Born This Way” exploded on the music charts. Lady Gaga tweeted that she had to release the song early because she was so excited about the track. She performed the song at the Grammy’s, emerging out of an iridescent egg and wearing latex to promote safe sex.

Last week, the music video for “Born this Way” was released online, topping Vevo’s charts.

The music video starts off like a 70s Sci-Fi movie, with 70s sounding music to boot. The purple triangle and the rainbow are gay symbols, and I think the unicorn also adds to the symbols. Unicorns are also known for purity and innocence. Gaga explains that she is the Queen of an alien territory in space, and she is an eternal mother. She promotes goodness, and there is also another mother of evil in space. Lady Gaga has explored feminist theories, images and also pushes the envelope with homosexuality.

With the explanation of a Queen Mother, Gaga is promoting the most feminine thing of all, being able to give birth. She sheds light on giving birth as a sense of control. Since she can give birth, she has control of the universe. A very strong message and image as well, as we see through a double mirror of babies being born. This is something not really explored in music videos, and it feels strange to see such an image, but it is also very interesting that Gaga has embraced her femininity and also takes the strength that being a woman has enormous control and power.

There is also a starry outline of a uterus, again giving power to being a woman. Lady Gaga shows a production line of Gaga heads, explaining that she has giving birth to a race of peace. Although, with peace there is evil, and Lady Gaga explores the duality, and also is wondering with such perfection (such as the human race) how could there NOT be evil? How could there NOT be duality in life?

In the lyrics, Gaga explains that every human being is born perfect the way they are. The music video and song both complement each other giving the message that human beings are perfect the way they are, and that we should love ourselves and others because of this perfection. It’s a good message, it’s a deep message and apparently a message that is resonating, being a top selling hit on the charts. The song has, in a way, turned into a gay anthem. With the lyrics, “don’t be a drag, just be a queen” a heavy reference to gay people. Also, the lyrics, “born this way” is it also referring to being gay isn’t a choice, it is something that you are born with. I like the images in the video, the skull painted faces, the monster looking figures, etc.

There has been criticisms that Lady Gaga was copying Madonna’s “Express Yourself”. Being a HUGE Madonna fan myself, I was mystified what comparisons others were claiming. I really didn’t hear anything similar. The only similarities I could gather is the drum beat is similar, which isn’t copying, and that Lady Gaga “talks” in the beginning of the song similar to “Express Yourself” when Madonna talks in the beginning of the song. There is also talking in the middle of the song, which there really isn’t in “Born This Way”. “Vogue” had talking and a sort of rap in the middle of the song, but again, this is just song structure, it’s not copying the song. Lady Gaga already has done talking in songs, such as in “Dance in the Dark”. Regardless, I don’t see the similarities and if someone wants to point it out more clearly to me, please do.

What did you think of this music video? What do you think of the song? Personally, I wasn’t blown away by the song when I first heard it, it’s starting to slowly grow on me.

Also check out my blog’s on Lady Gaga’s “Bad Romance”: https://elenamusic.wordpress.com/2011/02/09/the-art-of-gaga-lady-gagas-bad-romance-music-video-explained/

Lady Gaga’s  “Telephone”: https://elenamusic.wordpress.com/2011/02/23/art-of-lady-gaga-telephone-music-video/

And refresh yourself with Madonna’s “Express Yourself”: https://elenamusic.wordpress.com/2011/02/18/blast-from-the-past-fridays-madonna-express-yourself/

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Filed under lady gaga, Music Video Review, New Music

New Music: Pop & Dance Tops the Charts

There’s a lot of good music coming out lately. Well, I love Pop/Dance music, so Ke$sha and Britney Spears’ latest is definitely on repeat at the moment. Right now on iTunes Top Ten; Jennifer Lopez, Britney Spears, Ke$ha, Lady Gaga, Katy Perry, and Rihanna, round out the dance and pop hits, along with Cee Lo Green, Adele, Eminem and Pink. I’m a fan of dance and pop music, I love to dance, so I’m loving this new Pop/Dance phase going on on the charts right now.

Britney Spears “Till the World Ends” is the latest track to drop this week. A dance anthem. It’s fun, danceable and it grows on you. I also like how the lyrics are carefree, and also mocks the coming of 2012, when the Mayan calendar predicts the end of the world.

Also, Jennifer Lopez topping the iTunes charts, has a new music video with Pitbull. Again, more dancing, more fun. I liked it. The song takes a long time to get started, but when the chorus starts in, it’s fun, danceable and reminds me of J.Lo’s good ‘ol days with “Waiting for Tonight”.

Also, what’s on my playlist at the moment is Christina Aguilera’s “Bound to You”. Yes, not a Pop/Dance song, although Burlesque just released on video and watching this movie again, I was reminded of this beautiful ballad, and I cannot get it out of my head, so check it out.

What do you think of Pop/Dance music now? A lot of people complain music sucks and horrible music is being promoted. I think there is a lot of good music out there, and you need to look for it, whether it be through Pandora, iTunes, Vevo, the radio, etc. It’s out there. Find out what you like, and with social media, talk about it.

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Filed under Music I'm Listening To, New Music