From Madonna’s 13th studio album “Rebel Heart” and 3rd single release, the music video for “Bitch I’m Madonna” released today on Tidal.
Anyone who knows me at all knows how much of a Madonna fan I am (I even won front row tickets to the Sticky & Sweet Tour) but this music video was disappointing. Being a big fan from the Ray of Light era, I’ve watched Madonna blend like a chameleon and change with the times.
The “Living for Love” and “Ghosttown” music videos from Rebel Heart were ok enough, but “Bitch I’m Madonna” is quite a departure from Madonna’s usual sound (featuring trap music) and look (I’ve never seen Madonna in hot pink hair extensions).
Madonna’s performance on The Tonight Show with Jimmy Fallon was very exciting and fresh and I hadn’t been THAT excited to see a Madonna performance in ages because it was a great performance with tons of energy.
Watch Madonna on Jimmy Fallon Here:
I feel Madonna tried to capture that energy into this music video, and it doesn’t really land on it’s feet. The video follows Madonna strutting down a hotel hallway engaging in kissing guys and girls, joining flash mobs and sock puppets, which ends up on the top of the building partying. The celebrity cameos are screenshots and Nicki Minaj isn’t on set, just on a screen next to Madonna. Most of the celebrity cameos, including Nicki Minaj who raps on the track, filmed separately off the set, which kind of takes the viewer out of the moment. It was fun to see Rita Ora and Chris Rock, but once Beyonce, Miley and Katie Perry flash on screen obviously not recorded on stage with Madonna, just brought down the energy. This wasn’t the video I was expecting, something new from Madonna, something exciting, it was just another music video. I honestly felt the teaser trailer was more interesting than the actual video.
“Bitch I’m Madonna Teaser Trailer”
Madonna, I love you, and yes, we all know you’re the Queen of Pop, but please bring it and do something really new. I’m rooting for you.
Celebrity Cameos: Rita Ora, Chris Rock, Diplo, Miley Cyrus, Beyonce, Katie Perry, Nicki Minaj, Kanye West and Madonna’s sons Rocco and David.
I’m going to say it’s 2 1/2 stars out of 5. It’s great to see the Queen do her thing, but there wasn’t much dancing, the outfits were fun but stars are lost on the injected celebrity cameos. Would have been a hell of a lot more exciting to see all those celebrities dancing in the same room with Madonna and I know Madonna CAN do better. Also a ton of Madonna fans were quite pissed that this music video was released on Tidal. That means any country that doesn’t have Tidal, those fans had no other option to watch the video. Not really a great move for Madonna, a worldwide release is better than a domestic release.
Watch the video here on Tidal
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